The Book Week is an annual event, since 1932, for the promotion of Dutch books. It's organised by 'Collectieve Propaganda van het Nederlandse Boek' (CPNB, Collective Propaganda for the Dutch Book).
Dutch booksellers give their customers the book week gift for free during the Book Week when they buy Dutch books for a minimum amount of money. In 2002 and 2003 this amount was 11.11 euro. Since 2004 this amount is 11.50 euro. In 2010 this amount increases to 12.50 euro. Since 2008 the book week gift is also given to new members of public libraries.
Nederlandse Spoorwegen (NS) are the main sponsor of CPNB since 2001. One of the promotianal activities is one day of free travel in the NS trains (within the Netherlands) during the Book Week for passengers on presentation of the book week gift.
Since 2008 the book week gift is also valid in the trains of Arriva, Veolia, Connexxion and Syntus. Five years later the book week gift becomes valid in the trains of the (then) new company Breng.
In 2004 a surplus of two euros had to be paid.
|date||number of passengers||Arriva||Breng||Connexxion||NS||NS Hispeed||NS International||Syntus||Veolia|
|17 March 2002||unknown|
|15 March 2003||100,000|
|21 March 2004||200,000|
|13 March 2005||100,000|
|19 March 2006||150,000|
|18 March 2007||170,000|
|16 March 2008||200,000|
|15 March 2009||180,000|
|14 March 2010||210,000|
|10 March 2011||200,000|
|18 March 2012||200,000|
|24 March 2013||235,000|
|16 March 2014||240,000|
|15 March 2015||240,000|
|20 March 2016||250,000|
|2 April 2017||250,000|
|2002||Anna Enquist||De ijsdragers||90-74336-70-1||747,000|
|2006||Arthur Japin||De grote wereld||90-5965-027-1||813,000|
|2007||Geert Mak||De brug||978-90-5965-046-6||890,000|
|2009||Tim Krabbé||Een tafel vol vlinders||978-90-5965-084-8||968,000|
|2011||Kader Abdolah||De kraai||978-90-5965-123-4||951,000|
|2012||Tom Lanoye||Heldere hemel||978-90-5965-149-4||833,000|
|2013||Kees van Kooten||De verrekijker||978-90-596-5191-3||750,000|
|2014||Tommy Wieringa||Een mooie jonge vrouw||978-90-5965-234-7||655,000|
|2015||Dimitri Verhulst||De zomer hou je ook niet tegen||978-90-5965-274-3||723,000|
|2017||Herman Koch||Makkelijk leven||657,150|
|2018||Griet op de Beeck|
Since 2015 the books have a QR code on the rear to open ticket barriers on the stations.